Maryland Athletics
The Pride is the official student fan organization at the University of Maryland that works with the Maryland Athletics department to promote all athletic events on campus. Here is a sample of some of the graphics I made to raise awareness for upcoming athletic events on campus as their sole graphic designer for the 2016-2017 school year. All athlete photos were used with permission by Maryland Athletics.
Roles
Art Direction
Social Media Design
Merchandise Design
Apparel promotion e-mail newsletter
Tailgating Terps Promo
In order to boost brand recognition, attract members, and fundraise money for UMD The Pride, I created a tank design that could be worn at various athletic events. While I wasn't a part of the regular board meetings to collect official data and numbers, during my time as the sole designer the number of Instagram followers did increase from 544 followers to over 840 followers and the average number of likes per post more than doubled from on average 50 likes per post to approximately 110 likes per post.
