Jessica's Kitchen

My mom has always dreamed of opening her own little café, so combining her love of baking and jam-making along with my love for illustrations, I decided to create a fictitious brand named after my mom to help make her dreams become a little closer to reality. With the use of watercolor illustrations contrasted by high-resolution photographs of nature in the background, my packaging design aims to evoke the feeling of eating on the patio on a nice and calm Sunday morning. Every label on the jar promises that each 100% homemade jam is only made with the freshest ingredients straight from Jessica’s kitchen to yours.

Roles

Art Direction
Branding
Packaging Design
Illustration

Five jam jars photographed with fruit on the side
Strawberry jam photographed with fruit on the side
Blueberry jam photographed with fruit on the side
Orange marmalade photographed with fruit on the side
Pineapple jam photographed with fruit on the side
Strawberry jam photographed with whole wheat bagels

My mom made those bagels too!

Sticker design on top of jam jars
Sticker design on top of jam jars
Jam labels
Sketchbook spread of initial project idea